We have aligned with leading brands in the industry to provide our athletes with the highest level of comfort and support.

Interested in becoming a strategic partner for a premier, destination cycling event? Download our Sponsor Promo Pack and contact our Sponsorship Coordinator to see how you can get involved.



The Haute Route is the first global series of multi-day cycling events for amateurs. Now consisting of 13 separate events - three 7-day events (Rockies, Pyrenees, Alps) and ten 3-day events (Oman, Asheville, Dolomites, Alpe d’Huez, Norway, Utah, Stelvio, San Francisco, Ventoux, Mexico) - riders are treated to an unparalleled experience at some of road cycling’s most iconic and visually stunning locations.

With each event featuring timed and ranked stages, riders of all abilities can experience professional-level event organisation including medical teams, mechanical support, rolling road security, film crews and, of course, massages. Whether they are rookies or seasoned experts, Haute Route aims to help athletes push their physical and mental limits to experience what it’s really like to ‘ride like a pro’.

For more information on Haute Route, and this year’s courses, please visit www.hauteroute.org

Gran Fondo National Series

The Gran Fondo National Series (GFNS) is the country’s only nationwide gran fondo points series. The series was established in 2012 and currently includes 12 European-style ride/races staged in the United States. Every GFNS event offers courses covering 30, 60, and 100-mile journeys through some of the most beautiful and challenging terrain in endurance sports. Timed sections allow riders to compete in specific segments of the course, while casual cyclists can ride at their own pace. Participants can ride as individuals or on teams, and GFNS awards special prizes to the top riders in every age and gender category. Series points are awarded at each event, and overall National Series Champions are crowned each year. GFNS also hosts a one-day Gran Fondo National Championship event each year.

Malibu GRANFONDO is the first official event of the 2019 Gran Fondo National Series.



Serious Cycling is a premier brand. They are a family-owned business, based in Southern California, dedicated to growing the Love of Cycling. Their experience and perspective have been developed over hundreds of thousands of kilometers of riding, testing, and racing. The Serious Cycling community of mechanics, ride leaders and volunteers will be out on the course to support all athletes during the event weekend.


Four Seasons Hotel Westlake Village

An idyllic retreat set within acres of gardens near Los Angeles, Malibu and Santa Barbara, this luxury hotel destination allows you to create a place of work and productivity, active leisure, deep relaxation and personal improvement – or perhaps all four. In addition to hosting the start and finish of your Ride!, the Four Seasons Hotel Westlake Village is offering an exclusive event nightly rate for the participants of the Malibu Gran Fondo.




After thirty years at the top in sports clothing for cyclists, APG decided to offer a new outstanding brand to cycling enthusiasts: ALÉ. This brand is based on crafts work, entirely made in Italy, constant technological innovation in the production process, fabrics and design to ensure functionality, comfort and utmost performance; it is also based on a production firm consisting of 100 employees that work with passion and professionalism; and the feedback received by the greatest international cycling champions and by those fond of this sport. 

ALÉ dedicates a particular effort to cycling enthusiasts and sportive (gran fondo) cyclists, unique at national and international level. It interacts with the teams and looks after athletes with loving care, that only who is fond of cycling can dedicate to other enthusiasts, in the name of a common passion. Therefore, the Team will be able to count on a wide range Collection that includes all variables, suitable for any type of performance. The articles’ cut is always anatomic, inspired by the experience with professional teams.



For more than two decades the goal at Cervélo has been simple: Design and engineer the world’s fastest bikes. Whether you’re a Grand Tour racer, Ironman champion, age-grouper or Saturday morning enthusiast, they know you demand the best in order to achieve your personal best – and they’re passionate about helping you get there.

Cervelo will be on site providing the Malibu Invitational athletes with mechanical and pro-level follow car support. 


Cyclist Massage

Cyclists Massage offers sports massage specifically to cyclists. They are cyclists and athletes so they understand the needs of cyclists. Their massage targets and corrects your unique physical issues. They incorporate a variety of modalities into your massage session that is customized to fit your needs.

Cyclists Massage will be on site to provide athletes with massage and recovery services during the Malibu GRANFONDO event weekend after each day of cycling to aid in recovery. 


Pedal Industries

The official gear bag of the Malibu GRANFONDO, purposefully designed to hold everything but your bike. Whether you're going to a race or a ride with your crew, 6 individual pockets, clearly marked, act as a checklist and keep you organized. No more digging through the dome bag, everything will be super easy to find and give you peace of mind as you drive to your next event. Visit the SHOP page of our website to order our custom designed bag.


Floyd’s of Leadville

Floyd’s of Leadville makes CBD products for athletes and active lifestyles. We specialize in high quality CBD products in both full-size and convenient individual-sized portions. We have a driving passion to produce natural, safe and effective CBD products with many helpful benefits – without the negative side effects of pharmaceuticals. Our CBD is sourced and manufactured in Colorado, fully traceable from seed to shelf and third-party laboratory tested to ensure safety and quality. Our product lines offer both Isolate (THC-Free) and Full Spectrum options and are available in a variety of delivery systems.



PR Lotion is proven by science and trusted by the worlds best riders. From Tour de France Champions to World Champions to Strava QOM/KOM heroes, PR Lotion is on their legs. We @AmpHuman have what the Pro's use to get the most out of every mile, PR Lotion.



Launched in 2011 by elite athletes Chris Frank and Jason Winn, Bonk Breaker has built a world-class reputation for creating great tasting nutrition made with all-natural, real food ingredients you can pronounce. Their focus has always been and will continue to be 100% committed to creating great-tasting products that are on the cutting edge of sports and active lifestyle nutrition.

Bonk Breaker has been proven in the most rigorous sporting events in the world such as the Tour de France, IRONMAN World Championships, Super Bowl, NCAA athletics, the Olympics, and will be now out on the course in full force at the Malibu GRANFONDO.



Split is a the first-of-its-kind, side-by-side PB&J pack made with the best plant-based, simple, non-GMO ingredients for pure energy. Combining the amazing flavors of nut butter (peanut or almond) and fresh jam, the complete on-the-go food provides a quick meal of balanced proteins and carbohydrates for pre- or post-workout, travel, work, or school. From award-winning chef and cycling enthusiast Jeff Mahin, elite performance nutritionist Dr. Philip Goglia, and restauranteur Christopher Meers, Split is made with only 4-6 ingredients and empowers everyone to honor the craving for something sweet and rich while making the most of their food.



Tailwind’s glucose/sucrose fuel takes advantage of how our bodies absorb nutrients. The combination of Tailwind’s fuel, electrolytes, and water has a synergistic effect, allowing the body to absorb more of each. Once in the bloodstream, the glucose in Tailwind fuels muscles directly, allowing athletes to go longer at higher intensities. Tailwind’s electrolyte profile mimics what you’re sweating out. Tailwind is all you need. Go ahead and donate those electrolyte pills to a good cause. You won’t need them anymore (and you won’t need to buy them!).

Tailwind will be provided on the Malibu GRANFONDO course in Naked flavor at a 200 calories/24oz of water concentration with a full complement of electrolytes. 



BikeFlights.com’s bicycle shipping service simplifies bike shipping by making it convenient, reliable and affordable for cyclists of all types. With their Best Way Guarantee, they offer the best service, delivery and price with each shipment. Their holistic Pack Ship Ride approach to bicycle shipping logistics offers a better way to transport bikes and bike gear. With a rider-centric mentality, they provide custom shipping solutions that range from self-service to full-service and all points in-between.

BikeFlights.com has been innovating online bicycle shipping services for cyclists since 2009. In its first six years, BikeFlights.com shipped over 75,000 bikes to over 6,000 destinations. They are cyclists serving cyclists.


Pedalers Fork

Like the world around us, the folks at Pedalers Fork change as the seasons progress. They work with local farmers to insure that the ingredients they use are in season when they set their menu. 

To provide the freshest form of nutrition out on the Malibu GRANFONDO course, Pedalers Fork will be supplying hand made sweet and savory 'rice cakes' as well as home made granola bars, prepared using their vey special recipe.



10 Speed Coffee

10 Speed Coffee is devoted to single origin, ethically sourced coffee. Quality and community are the driving principles behind 10 Speed Coffee.

To keep you fueled for your big ride, 10 Speed Coffee will be at the starting line of the Malibu GRANFONDO serving up freshly brewed coffee.  



Uvaggio makes wine in California from grape varieties indigenous to Italy and the south of France.

Their theory is that if California has a climate which is great for growing Mediterranean varietals, why not take advantage of it? Since they have been on this path for a couple of decades now, they have found the right places, for growing these cultivar, primarily in Lodi. So we urge you to discover this for yourself and try their wines.

Uvaggio expressions are steeped in California's traditions, with a nod towards Europe’s restraint, so you find will our wines to be a contemporary synthesis of these two approaches.

Meet Jim Moore, Proprietor/Winemaker at our CAF VIP Reception at Pedalers Fork in Calabasas, where Uvaggio wines will be paired with an off-menu dinner prepared by Michelin Star Chef, Matthew Accarrino.


Hartley Botanica

Hartley Botanica has been a Family-run company since 1971. They offer garden weddings and also have a working nursery. From the beginning, their family business has grown from the love of plants, and family. The entire family is dedicated to all aspects of their ever changing business.

Nestled in Somis, CA, Hartley Botanica will host Rest Stop #2 on the Classico Route of this year’s Malibu GRANFONDO, well placed after the first timing segment. Participants can recover and refuel under the canopy of green and feast on bacon wrapped dates and Pedalers Fork rice cakes.



Ladyface Alehouse and Brasserie

Ladyface Ale Companie is the Conejo Valley's first microbrewery.  A warm, casual European-style brewpub, it features award-winning, hand-crafted ales, including innovative, globally-inspired seasonal and barrel-aged releases.  Ladyface Alehouse & Brasserie features its ales in many recipes with a menu rooted in traditional French and Belgian country dishes, seasonally inspired by California's bountiful local harvests.

Ladyface Ale will be supplying participants of the Malibu GRANFONDO with a well deserved post ride specialty brew.



Waterloo ingredients - just purified carbonated water and natural flavors. Waterloo flavors contain ZERO synthetic ingredients – none, nada, zilch. Not only are all ingredients natural, they are best in class, top-shelf, premium. Waterloo is also free of sugar, sweeteners, sodium, and other additives

Waterloo’s natural flavors are derived from the named fruit used in each of their different varieties. By using the natural extracted fruit essences and oils, they create true-to-fruit flavors unlike anything else. This is how Waterloo is able to pack so much flavor and be Non-GMO Project Verified.

Waterloo is free of major allergens – including wheat, nuts, and dairy. Their sparkling waters do not contain any soy, MSG, citric acid, or artificial ingredients. Waterloo is also certified Gluten-Free, Non-GMO, Vegan, and Kosher, as well as Whole30 Approved. Representative from Waterloo will be at the Malibu GRANFONDO all weekend, serving up their refreshing beverages. #doyouwaterloo



As endurance athletes who push our bodies to perform their best, we continually search for healthy, more effective alternatives to commercial sports nutrition products. After years of research, countless revisions, tweaking and testing based on feedback from professional athletes, the creator of Enduro Bites landed on the optimal combination of ingredients to support endurance performance. 

Each Enduro Bites ingredient is carefully chosen for a specific purpose and combined into a great-tasting, bite-sized food that’s easy to eat and digest while training and racing. The development of Beta Red Pre-Workout Formula followed a very similar path. The result is the most effective pre-workout product available for endurance athletes.

Both Enduro Bites and Beta Red will be available at the venues and on-course for participants of the Malibu GRANFONDO to use both before and during the weekend's events. 


GoGo squeeZ

GoGo squeeZ is proud to be the leading squeezable, re-closable, 100% fruit in a pouch. Their products are crafted with high-quality, natural ingredients to provide wholesome goodness for squeeZing, and enjoying wherever life takes you. With over 20 varieties of fruit and veggieZ on-the-go, they are more than just Applesauce, they are Goodness on the Go! Since 2008, GoGo squeeZ has been making quality goodness for happier and healthier families. At GoGo squeeZ, quality is at the heart of everything they do. They source all of their fruits and veggieZ from evolved farms that use only the best practices to grow and harvest. GoGo squeeZ will be available at both venues and on course at the Malibu GRANFONDO.



Their mission at SCC TECH is to provide intelligently designed and easy-to-use bicycle maintenance products and accessories that deliver real quality, performance, and value to every rider on every ride.

Born from stubbornness, the folks at SCC TECH® do not subscribe to ‘good enough’, they fear complacency and thrive on challenge. They believe yesterday’s success is nothing more than today’s status quo and are single-mindedly focused to deliver optimal value through high quality, innovative products. Their motivation comes from you their customer. When you trust them to keep you running smoothly and reliably, they know they’re moving in the right direction.™

SCC SLICK will be on site during the Malibu GRANFONDO, staffing our Bike Wash and ensuring all Malibu Invitational and Complete Experience athletes’ bikes are clean and ready for the next day’s ride.

FAQS: https://scc-tech-bike.myshopify.com/pages/faqs



The mission statement of DZ Laboratories, LLC is "Maintaintenance." The term coined by DZ encompasses what has been missing from chamois creams since the beginning, maintaining the taint and not just lubrication. Treating and preventing saddle sores is accomplished by a four point strategy.

  1. Eliminate chaffing, the precursor of saddle sores. 

  2. Anti-inflammatory action soothes irritated skin. 

  3. Wound healing actives heal existing saddle sores. 

  4. Anti-fungal and anti-bacterial reduces chance of infection.

This is MAINTAINTANANCE. It is not just an innovation but a revolution. This is the dznuts difference.